The Real Value of the Online Wall Street Journal


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On: December 8, 2012

Because many Okoto users are business owners, we’ve recently decided to peer into the world’s best business websites and domains. Any look into the world of business journalism would be remiss to exclude the Online Wall Street Journal.

According to the Okoto proprietary algorithm, WSJ.com is worth $355,386,362.76 at the time of writing. Of course, that estimated value is only for the domain, and doesn’t take into account the value of the Wall Street Journal itself!

If you have a business website – or any website for that matter – then you can learn the value of your site, according to Okoto.com. Searching is free and easy; there’s no sign up or barriers of any kind.

Okoto.com allows you to determine what your competitors are worth and who the owners are. You might be surprised by the results. For example, did you know that Online.WSJ.com is actually owned by Dow Jones & Company, Inc.?

Though you would probably expect the website domain to have a New York City phone number and address, you would be wrong. In fact, the physical address for Online.WSJ.com is in Princeton, New Jersey.

Okoto can be a quick and easy resource to use when you need information about your competitors – or if you’re just simply curious! Not only can you learn the value of the site, determine the registrant, and find contact information, but you can also get estimated traffic figures.

Online.WSJ.com, for example, sees 158,390 visitors per day (at the time of writing). That’s a staggering 57,812,306 visitors over the last twelve months! Though you can’t expect your website to rival those figures anytime soon, you can use Okoto to look up information about your competitors. Find out if your traffic is matching or beating the competition. Or use the information to strategize your new traffic campaign. What you do with Okoto is up to you!

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