Peer Into the Okoto Evaluation of Entrepreneur.com


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On: January 3, 2013

If you love business – especially entrepreneurial business – then you almost certainly read Entrepreneur Magazine. And chances are, you’re reading this magazine’s articles online. If so, then you can consider yourself one of the 7,794,528 visitors Entrepreneur.com has received in the last 12 months. That breaks down to 21,355 visitors per day.

However, what’s even more impressive than those figures is what the Entrepreneur.com domain is worth: a whopping $38,723,215.10, according to Okoto’s proprietary algorithm. Okoto evaluates websites using publicly available data sources. Our algorithm takes into account the number of links to a domain, website visitors, search engine rankings, and a variety of other factors to determine a website’s worth.

What’s more, is that Okoto only reports on the value of a domain – not a brand or business as a whole. So, if you thought a $38.7 million check might be all it takes to snap up this domain, think again!

It makes sense that Entrepeneur.com would have one of the more valuable business journalism domains on the web. Entrepreneur Media, Inc. registered the domain in October of 1994, a little over 18 years ago. Based out of Irvine, California (more information that can be gleaned from the Okoto report), Entrepreneur Media, Inc. successfully runs a site that has, for years, continued to grow in value.

While checking out reports on various domains like Entrepreneur.com is interesting in its own right, there’s a lot more you can do with Okoto for yourself. Find out what your company’s domain is worth. Or, keep tabs on your competition by typing in their domains to find out how many links they have and how much traffic they receive on a daily and annual basis.

What you do with Okoto is up to you. But whatever you do, if you use the free services of Okoto, you’ll learn more about your own online presence and the presence of your competitors. And that means one thing: the chance to increase your revenue!

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